The people who get promoted are not those who work from dusk until dawn, never take a lunch and don’t come up for air during the workday. The people who get promoted have a plan. They are the ones who know exactly what work adds value to the bottom line, are visible inside and outside of their organizations, take on opportunities where they can showcase their talents and value to the organization, and communicate what sets them apart from the competition.
Here are some tips on how you can ensure that your boss and other key players in your organization or industry know what makes you the best choice for that coveted promotion.
Get feedback from colleagues, friends and family who know you best. You need to understand how others perceive and experience you. Ask them what they think your core strengths and top attributes are and your weaknesses. Are they consistent with your self–assessment? One of the keys to success is self-awareness.
Do a SWOT analysis (strengths, weaknesses, opportunities and threats). Highlighting your strengths on the job and mitigating weaknesses is critical. You also don’t want to take on a role where your weakness is the main function.
Understand what is important to your boss. What are his or her key objectives? What projects drive bottom line results? How are they measured on their performance? Then do everything you can to support their goals.
Identify the competition and what makes you different. You need to showcase your abilities and value to the organization. Are you the best choice? What value do you offer that no one else does? They need to know why they should continue investing in you.
Clarify your target audience. Who can get you promoted within your organization or even outside your company? What are they looking for when selecting candidates? What can you do to capture their attention? Figure out how to get on their radar.
Don’t wait for your performance review to have the conversation about moving forward in your career. You need to plan in advance. Raises are usually set by the time your have your review. If you want a raise or promotion you need to start working on your plan well in advance.
Getting promoted is a process. It rarely happens by chance. You are in the driver’s seat, so get your bus rolling!