After conducting a presentation on image and branding recently, I asked myself that very question. So I did a quick assessment and realized that I was in good shape except that I needed to further focus my promise of value, so that my clients have the experience I intend consistently. Keep in mind your brand should be constantly evolving. It should reflect new skills, experiences and value. And above all, it needs to be authentic. You don’t want to create an image and brand that seems contrived and disingenuous. A strong brand communicates clearly its value and then, delivers it consistently. Think about Volvo and safety or Toyota and reliability. And if you are looking for a new job, then your goal is to communicate your value in addition to highlighting what makes you unique from your peers.
Review the questions below to see where you stand.
How would your boss describe you to her boss?
What do you want to be known for in your company or industry? What is your legacy?
What are the first three words you want someone to say about you when they meet you for the first time?
Can you describe your role in your company and the value you deliver in 30 seconds? Could you do it during an elevator ride with a senior level executive?
Does your appearance communicate credibility and success? Does it reflect your role in the organization? (Even if the environment is very casual.)
Do you know how your boss, his boss and senior management view you and your performance?
How do you communicate your successes within your organization?
Do you have a strong network both inside and outside of your company that can help you move your career forward?
Are you polished and poised when it comes to business and dining etiquette?
Would your peers say that your performance and daily communication are consistent?
Let me know how you stacked up. Do you have more work to do? I would love to hear your feedback.